It’s exciting to see how our filmmakers come up with creative ideas to promote their respective projects... One of the films which became talk of the town these days for its hatke (read different) promotion is ‘Fukrey’...

Owing to its innovative promotions, the film bagged maximum attention. At the music launch of the film the cast came on horses whereas producers Farhan Akhtar and Ritesh Sidhwani came on bicycles. Next, the entire cast of the film celebrated a Fukra party with second class students.

This time around the team of film has designed spoof posters of ‘Fukrey’ on the lines of Hollywood movie ‘Man of steel’ and ‘Scavengers’. In fact, having a spoof on another film hasn’t been a practice in B-town.

So with ‘Fukrey’, the team is taking a dope on a Hollywood venture. Incidentally ‘Superman’ and ‘Fukrey’ are releasing on the same day, that is, 14th June. Both Farhan and Ritesh, who are pretty excited with ‘Fukrey’, are leaving no stones unturned to highlight their film.