If you are a fan of Mani Ratnam's movies, you don't need to be told who is Santosh Sivan.  He is a renowned cinematographer and is one of the best technicians India has ever produced.  Recently, he got into trouble because he shared a meme on Twitter.  

So, this meme is about how producers act mingy when they are paying the technicians but are quite elated while paying the heroines.  As soon as Santosh Sivan shared this meme, a small-time Kollywood producer downgraded him publicly.  Later, the cinematographer withdrew the tweet by saying that it's demeaning towards well-meaning producers.  

The meme is in poor taste for one reason.  It doesn't talk about heroes, who walk away with obscenely high fees, more than heroines.  That said, it's right in taking a dig at the trend of technicians, especially editors, being given a raw deal by production houses.