Since last couple years, the viewership of Bollywood movies in theatres have declined but the fees that actors charge per film has significantly increased. While some actors like Akshay Kumar even demand 100cr INR per film, it has become common for mainstream stars to charge somewhere around 20cr INR. A while ago, filmmaker Karan Johar had slammed actors who charge such insanely high rates and now producer Bhushan Kumar has also expressed his displeasure about the same.

The T-Series head told Pinkvilla, "So abhi tak toh jin logo se hum baat kar rahe hain, they are talking positively. They are understanding the market. They are not saying ‘nahi, hum understand nahi karenge market ko’.”

He further added, "Lekin abhi still some actors are there, who say ki ‘nahi, hum toh itna hi lenge, warna nahi karenge.’ Toh hum unke saath nahi kar rahe. Hum unko bol rahe hain, ‘mat karo, we also don’t want to do.’ Hum nuksaan ke liye kyu karenge? So many people have suffered losses in big films and we have seen that. So why we should give you money and we suffer loss, and you earn such a big amount? Ki aap 20 crore, 25 crore lelo and hum nuksaan kare film.”

"In which we are also earning, the project is also safe, the project is not becoming heavy. But jahaa pe project aapka cost itni cost nahi le sakta, waha pe hum actors se baat kar rahe hai,” he concluded.