A first for any Bollywood actress in the history of Indian Cinema,Priyanka Chopra who was recently announced the newest international face of GUESS, launches the brand’s 2013 Holiday Collection at the flagship store in Mumbai.

Having some of the most iconic faces including Cindy Crawford,Drew Barrymore , Anna Nicole Smith and Paris Hilton represent the international brand in the past , GUESS has roped in Bollywood actress and international artist Priyanka Chopra to be the newest face of the brand on the global front.

Apart from being their most ambitious campaign yet, Priyanka Chopra has been shot by none other than Grammy Award winner & three time Academy nominee Bryan Adams , who goes behind the lens to capture the Exotic beauty in her glamorous free spirited best in a series of black and white photographs for the campaign .

For the GUESS 2013 Holiday collection, Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses. Priyanka Chopra will launch and unveil the line’s signature form-fitting dresses and a headliner this season , the black mini with a floral twist.

Apart from Priyanka Chopra being one of the most celebrated personalities on the global platform and the first Indian recording artist in the US with major mainstream appeal, ,her picturesque face and hourglass body coupled with an attitude to die for made her the perfect match for everything GUESS has come to epitomize over the years.

Says Paul Marciano, Creative Director GUESS ,"Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model.Priyanka Chopra reminds me of Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women."

Says GUESS girl, Priyanka Chopra, "For as long as I can remember, GUESS has been at the epicenter of fashion for women. I am honored to be face of the GUESS brand and this iconic holiday campaign. GUESS is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great...and to me, that's what Paul Marciano captured in these pictures and what GUESS is all about."