''When Mohanlal and Mammotty first came to the film industry, they could survive among the stalwarts of the time because they were better actors. Now, we have to still depend on these super stars because no one who is better, is coming up to replace them'', says Priyadarshan, who was here yesterday to meet the press of the capital city.

''The time of films that ran to hundred days is over. And now we have to get our capital back in less time. So it is advisable to release maximum prints so that even in two weeks, the film will become profit makers'' said Priyadarshan about the latest film marketing techniques that is being promoted in the entire country.

Priyadarshan also added that there was no reason for the film fraternity to worry about the entry of multinationals into Mollywood film production, as they could increase the boundaries of reach of Malayalam films.

Priyadarshan's latest movie ‘Kancheevaram' was screened on the opening day of the Soorya festival at the capital city. The movie which portrays the plight of the silk-weavers of Kancheepuram in pre-Independence India ''is a film that is made for him '' according to the director.

''Throughout its making, I was never bothered about how the audience would react to the film and about how it will perform at the box office. But the movie not made as an art film but as a big film at a production cost of Rs.1.25 crore, with no compromises in the case of technicians and artistes.

Priyadarshan remembered that he was thinking of casting Mohanlal in the lead of the film. But due to the actor's inconveniences with his dates and the difficult native languages used in the film, he later fixed upon Prakash Raj. And to his surprise, many including Prakash Raj and the art director worked for free in the film.