Sankranthi 2013 is going to be a clash of the titans. Consequently, there is increasing pressure on Dil Raju to release Seethamma Vakitlo Sirimalle Chettu in the month of December. Since Shadow, another Venky-starrer, would be released on Jan 11, it would make good business sense to make it fast.

Besides, Charan's Naayak and NTR's Baadshah are for Sankranthi as well. Also, it is quite unlikely that Allu Arjun's Iddarammayilatho, which will go on the floors from Sept 20, will be released in December as scheduled. In all likelihood, it will be released in January.

Dil Raju should not have any difficulty in releasing SVSC in December. The film's talkie part is almost done, with only a couple of songs and some scenes pending completion. Scenes involving Samantha and Mahesh are currently being shot.

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