Shooting of 'Premotsavam' directed by Rajeswar and produced by Ashok K Kotwani on the banner of Yank Movies with Sriram and Namita in the lead was launched recently.

The film had completed its first schedule with the picturisation of scenes at Ambedkar University, Begumpet Airport, Lahari Resorts and other such areas in Hyderabad. The second schedule is slated to begin on July 15 at Malaysia.

Director says, 'Like my earlier film 'Mauna Hridayam', I am bringing out this film with a beautiful subject with a good mixture of commercial elements. In the first schedule, we shot some scenes involving Sriram and Namitha and some others with college backdrop.'

Producer says, 'The film has all kinds of elements that could attract the youth. We had plans to release the film in September.'

Sriram says, 'I am playing the role of an employee of a corporate company. It is a colourful film with lots of commercial elements.'

Hemamalini, a novice is making her debut as another heroine in this movie. Nazar, Raghubabu, Vivek, Anil, Rayesha, Shruti, Ragasha and others are in the cast.

Dialogues are by Surendra Krishna, music is by Yatish, camera is by J Camel Alex, art is by Jockey, while story, screenplay and direction are by K Rajeswar.