For a soothing romantic drama, it would paradoxical to say that the theatrical trailer of 'Premam' is scorching it. But it's. It's both scorching and soothing.

How else would you describe its trailer registering a whopping 2 million views on just one channel? "These many views are on a single You Tube channel, that is, the official You Tube channel of the production house Sithara Entertainments", a spokesperson says.

“We are extremely happy with the response to our theatrical trailer. The two million views in a short span has bolstered our confidence on the film. The movie would live up to all the expectations. Get ready to watch a memorable love story on silver screen,” producer Naga Vamsi says.

The movie is hitting the screens on Oct 7, clashing with 'Abhinetri', 'Eedu Gold Ehe', 'Mana Oori Ramayanam', in the main.