Prakash Raj recently endorsed a jewellery ad campaign which portrays marriageable daughters as a source of 'tension' to parents. The ads created a huge controversy and the actor has been criticized for appearing in such ads with a provocative message.

The company also released a few damage control ads. But many, who were infuriated with the campaign, sought an explanation from the actor. Prakash Raj finally opened up on the controversy. He said that the message has been misinterpreted.

"#kfj gold ad.With due respect to the concerns of all who have taken offence. I would like to state that it was not the intention.It is aimed at the mindset of people who think girl child is "tension". The ad clearly states it is the rate of gold u gift ..not the girl.I respect everyone who have questioned me.. And I promise it was not intended. Hope you see it in the context of its expression .. Thank you" (sic), Prakash wrote on his microblogging page.

#kfj gold ad.With due respect to the concerns of all who have taken offence. I would like to state that it was not the intention.(cont)

— Prakash Raj (@prakashraaj) August 17, 2015

It is aimed at the mindset of people who think girl child is "tension". The ad clearly states it is the rate of gold u gift ..not the girl.

— Prakash Raj (@prakashraaj) August 17, 2015

I respect everyone who have questioned me.. And I promise it was not intended. Hope you see it in the context of its expression .. Thank you

— Prakash Raj (@prakashraaj) August 17, 2015