'30 Rojullo Preminchadam Ela' is going to hit the screens this Friday (January 29). This one marks the feature film debut of Pradeep Machiraju as a lead man.

As per a BO tracker, the rom-com needs to earn more than Rs 5 Cr if it has to be declared a hit. This is a big figure for a sub-medium-range film. With no major fresh competitor standing in the way till the release of 'Zombie Reddy' on February 5, the film has to strike gold at the BO right from Day 1.

'Neeli Neeli Aakasam', which has been a huge hit, is the film's raison d'etre, while Pradeep's image is the USP. Barring these two, the project has nothing much going for it in terms of content. However, the fact that it is a release by GA2 Pictures and UV Creations might just prove to be the X-factor.

The trailer, released recently, is a damp squib. Starring Amritha Aiyer as the heroine, '30 Rojullo Preminchadam Ela' has music by Anup Rubens. Debutant director Munna, who is a techie-turned-filmmaker, is keeping his fingers crossed.