Ahead of the theatrical release of 'Sita Ramam' on August 5, the film's pre-release event was held at a studio in Hyderabad. The close-knit event was graced by Prabhas as the chief guest.

Prabhas' speech on the occasion has become viral. "Some films have to be watched only in a theatre. The makers of 'Sita Ramam' have shot the film in Russia, Kashmir and other beautiful locations. The music and visuals are outstanding. The producer has spent a bomb on the film. Just because we have a puja room at house, do we not visit temples? In the same way, just because we have access to entertainment from home, do we not go to theatres?" Prabhas said.

"For us in the film industry, the theatre is the puja room. And it's because of you guys," he added.

In his speech, the 'Project K' and 'Adipurush' actor described Rashmika Mandanna as the most-wanted heroine.