When it's a star hero in Tollywood, people are used to expect a formulaic, larger-than-life role. But Sukumar is a director with a difference. He is casting Ram Charan in the role of a villager, a deaf guy at that!

Ever since the first look of this untitled flick was launched today, there has been a steady rush in pouring expectations. Sukumar has a huge fan following among youngsters, who expect unconventional, zany characterizations, if not stories, from him.

In the poster, Cherry is seen doing the villager's chores, and he is depicted in illustration form. The film is not only set in village backdrop, but also is a period story taking place in the '80s and '90s Andhra Pradesh. Maybe, the film takes a leap of many years in its course.

Samantha is Cherry's one of the two pairs.

Music-directed by Devi Sri Prasad, it has cinematography by Rathnavelu, who recently cranked the camera for 'Khaidi No. 150'.