In December 2020, Bollywood producer Karan Johar floated a celebrity management venture named Dharma Cornerstone Agency. This one is a talent management agency by Dharma Productions and Cornerstone.

The news is that Pooja Hegde has been on-boarded by the famous Agency. Making the announcement, the Agency raised a toast to the breathtaking beauty of the 'Radhe Shyam' actress. "She has joined the DCA family. The star of 'Mohenjo Daro', 'Ala Vaikunthapurramuloo', and 'Beast' will next be seen opposite Ranveer Singh in Rohit Shetty's 'Cirkus', and opposite Salman Khan in 'Kabhi Eid Kabhi Diwali'," the DCA said.

The Agency added that Pooja is a bonafide pan-India star who has notched up hits in Hindi, Telugu and Tamil. "She is only just getting started," they added, describing the 'Acharya' beauty as a bright young star who is blessed with both "traffic-stopping beauty and ace acting skills".

Earlier this month, Pooja started shooting for Vijay Deverakonda's 'Jana Gana Mana' in Mumbai. The Puri Jagannadh directorial is one of the biggest pan-India flicks in the making.