Pooja Hegde, the potential star actress who has acted opposite the likes of Allu Arjun and Hrithik Roshan, has gone for a budding hero this time. It's Bellamkonda Sreenivas.

The news is that the fledgling actress has signed on the dotted line to act in Sriwass' next, produced by Nama Abhishek of Abhishek Pictures. This is the banner's Production No. 4.

The makers have it that Pooja will be seen in a crucial, glamour-based role. Jagapathi Babu is playing one of the key roles.

In a few days, the film's second schedule will start, in which both Sreenivas and Pooja will participate. The first, 10-day schedule was shot at Ramoji Film City very recently.

Music is by Rock Star Devi Sri Prasad. Peter Hein has been roped in for stuns, while Sai Madhav Burra, who penned dialogues for 'Gautamiputra Satakarni' and 'Khaidi No. 150' earlier this year, is writing for this untitled movie.

Cinematography is by Arthur Wilson, while Kotagiri Venkateswara Rao is the editor. Art direction is by the redoubtable AS Prakash.