After 'Oka Manasu', it is the turn of yet another poetic love story. Starring Sanjeev and Sai Krupa in the lead roles, this one is set to be released on July 8.

Directed and produced by Sudhakar Vinukonda, this has been shot in Hyderabad, Vizag, Machilipatnam and Bidar. This has late Ranganath in a role. Jeeva, Surya, Kautilya and others are part of the cast.

"Iddaram is a poetic love story with thrilling twists and suspense. It is the story of Ajay, who one day wakes up in a hospital with no memory of the past. The doctors say that recollecting his memories is almost impossible. An old man comes to him saying that they both were very close. A girl has been following him and even proposed to him. Ajay too falls in love with her. When he explains his condition, she is forced him to find out more about his past. When Ajay starts finding what had happened to him, all hell breaks loose. His past is a maze of dangerous secrets and harsh realities. He doesn`t know that everything he is seeing is a lie and finding the truth is the biggest challenge of his life," the director says.

Music is by Kiran Shankar. Cinematography is by SJ Siddharth. Editing is by Nagendra Kumar. Dialogues are by 'Time' Nani.