People for the Ethical Treatment of Animals (PETA) has made an appeal to the fans of Superstar Rajinikanth to give up their plan to sacrifice goats at the Alagarkoil temple in celebration of their matinee idol's political entry.

“The power you already hold can help make a positive difference to the lives of all living beings and we are therefore writing to respectfully request that you use it now to stop the planned slaughter of goats in your name,” the world-renowned organization has said in a statement.

“The plan of your fans to kill goats in a temple is cruel and an apparent violation of Indian laws. Goats who are killed are usually transported and handled roughly and hacked at with dull knives in full view of their terrified companions,” the statement further says.