If there is one flick that has garnered immense hype solely on its own 'dum' over last few days, it is Pritish Nandy's 'Pyaar Ke Side Effects'!

A film written and directed by a newcomer Saket Chaudhary and starring Rahul Bose and Mallika Sherawat [none of whom really are big box office draws in the true sense] may not be everyone's idea of a great business preposition. But PNC thought otherwise, took a well calculated risk and the result is a light hearted comic entertainer with funny moments aplenty that goes by the name of 'Pyaar Ke Side Effects'. With a rocking music by Pritam to boost, the film is turning out to be one of the 'watch-out-for' films this season.

No wonder the film is (rightfully) being titled by its makers as "The Greatest Indian love story set in Mumbai"! Is that really the case? Well, it may not be the greatest of all times but it seems to be a frothy entertainer for sure.

A few more weeks to go and we should have the answers!