While 'Pyaar Ke Side Effects' is turning out to be an interesting film to watch, primarily due to the pairing of Rahul Bose and Mallika Sherawat and some funky music by Pritam, it's also in news due to some in-film promotion done as a part of the film's publicity.

Publicity stills of the movie revolve around the 'Just Married' couple of Bose and Mallika where Mallika is shown all excited about her journey in life while Bose looks hassled, a little confused and seemingly battered! While striking a comic pose, the two are shown hanging around a bright red two wheeler that is a KINETIC NOVA make.

Produced by PNC, PKSE comes close on the heels of 'Ankahee', that was also a PNC product. While 'Ankahee' was a drama revolving infidelity, PKSE is a romantic comedy about a young couple.