'PK' created a huge stir among the audiences right from the release of its first poster. From that day, the level of interest in the film has been increasing day by day and everyone is very curious to know more about the film. We now hear of some brands taking advantage of this situation.

Rajkumar Hirani recently came across an advertisement of a web portal using 'PK' to sell grocery items like Potato and Kaanda (Onion) on their website. They are even cashing on the release date as the value is same Rs 19. On another instance, inspired by the most talked about transistor, we got to know of a merchandise company using it to sell card holders. Yes, their card holders are in the shape of a mini transistor.

When Rajkumar Hirani heard about this, he was perplexed as he was not aware of this before. Since, Hirani has been buried with editing work and has had no time to be noticing things around him. In fact it was only when people around him showed the advertisement and the merchandise item highlighting the brands as 'PK' Hirani came to know and was simply shocked.

The director is contemplating taking legal action as a lot of brands are cashing on the popularity of his much anticipated film. As of now, the filmmaker is seeking legal advise to explore what can be done. He will be meeting his internal legal person to discuss the matter and take advice on how to tackle this situation.

Watch 'PK' Trailer