Chiranjeevi's nephew Sai Dharam Tej's debut attempt, a YVS Chowdary film 'Rey' is still on sets but his second is quickly finishing its shoot and the team announced the title ‘Pilla Nuvvu Leni Jeevitham’, lines from a popular song from Pawan Kalyan's 'Gabbar Singh'. The title and the first look honors were done by Dil Raju and Allu Arvind together in an event that had the lead pair Sai Dharam Tej and Regina Cassandra, producers Harshith and Bunny Vasu and director SS Ravi Kumar Chowdary.

Allu Arvind said ‘Sai Dharam Tej is quite talented and he has a bright future as a hero from the Mega clan. Regina is a class act, she is also doing our film ‘Kotta Janta’ by Maruthi’ Dil Raju said ‘Devi Sri Prasad suggested that I register this title at the time of Gabbar Singh. Happy that this film is taking it. Harshith is my nephew making his debut as a producer’

Hero SDT said 'I am excited to have uncle Pawan Kalyan's song as the title of my second film. This film is coming out pretty good'. Director said ‘We have completed about 80% of the shoot. Dil Raju suggested the title and we all seconded it. So, here it, official’

Prakash Raj and Jagapathi Babu are playing key roles in the film.