It is evident that Bollywood films are lagging behind South Indian films in terms of popularity and box office performance and almost every other actor and filmmaker has their take on why is it so. During the trailer launch event of his film 'Do Baaraa', filmmaker Anurag Kashyap stated that Hindi film industry is full of people who can't even understand Hindi themselves and have no connection whatsoever to their culture.

Anurag said, "Because our Hindi films are not rooted, this is the simple answer. When you see Tamil, Telugu, Malayalam films, they’re rooted in their culture, whether that’s mainstream or non-mainstream culture. But our films are not rooted."

He further added, "Here, people who can’t speak Hindi, who speak English, are making Hindi films. Wherever the films are rooted, they work. When our mainstream filmmakers make their kind of films, they work. Gangubai Kathiawadi, Bhool Bhulaiyaa 2 worked because the two filmmakers made the kind of films they usually make. Other filmmakers are attempting to make those films which they don’t usually, they’re trying to impress, changing genres. The moment we go rooted, our films will work.”