'Prema Entha Madhuram Priyuralu Antha Katinam' (PEMPAK), starring debutante Chandrakanth Dutta, Radhika Mehrotra and Pallavi Dora, won't be hitting the screens on Sept 15.

Director-producer Govardhan says, "We recently screened 'PEMPAK' for some elders from the industry. They said that this film has a great potential. So, we don't want to spoil its potential by releasing it on the wrong date. If many films are coming on Sept 15, on 21st and 27th, superstar movies are in the fray. We have toiled hard to make this film over the last one year. We will announce a new release date soon."

Music has been composed by Jithin Roshan, the cinematography is from Manojh Reddy, while the editing has been done by Srinivaas Thota.

With the postponement of this film, this Friday will have 'Ungarala Rambabu', 'Kathalo Rajakumari, 'Veedevadu', 'Sri Valli' and 'Project Z' in the fray.