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'Pelli Choopulu', the most profitable

  • IndiaGlitz, [Thursday,August 18 2016]

Pelli Choopulu's tryst with success continues. Even as it is set to cross the coveted USD 1M in the US, 9 locations have been added there.

Directed by debutante Tharun Bhascker, it is wowing the domestic constituency as well. The rom-com's all-India (which includes the Telugu States, Bengaluru and Chennai) share is pegged at Rs. 7.10 cr till date, that is, for about 19 days. The movie has fetched profits by a record number of times for the distributors, with the US's distributor mopping up profits by more than 30 times the company's investment.

Its overall market is now pegged at Rs. 12 cr. This is spectacular for a film made on a shoestring budget with fresh talent. Vijay Devarakonda and Ritu Varma are on a high, so also producer Raj Kandukuri.

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