Make way for 'Ustaad Bhagat Singh'. He is the stylish and unstoppable hero. Power Star Pawan Kalyan is back with force and might.

Directed by Harish Shankar, the film is being bankrolled by Naveen Yerneni and Y Ravi Shankar of Mythri Movie Makers. On Sunday, the muhurtham event was held.

"This time, it is beyond entertainment." The poster says it with conviction. The reason is that the previous outing of the actor-director duo, 'Gabbar Singh', was mostly seen as a pure entertainer. Their second film together will also comprise a social message, the belief goes.

The 'Hari Hara Veera Mallu' actor is going to wear a 'Manalni yevadra aapedi' attitude this time.

With music and cinematography by Devi Sri Prasad and Ayananka Bose, respectively, the film has Ram-Laxman composing the fights. Anand Sai and Chota K Prasad are its art director and editor, respectively.

Meanwhile, the Jana Sena Party chief's pics and video clips from the launch event are going viral on the Internet.