"Treachery and traitors are not new for AGR" is what Simbu mouths in the closing moments of the 'Pathu Thala' trailer that has crossed 3.5 million views in just fourteen hours since its release.

Simbu's new movie 'Pathu Thala' is slated to hit theaters worldwide on March 30th, and the grand audio launch event was held at the Nehru Indoor Stadium in Chennai on Saturday evening. Close to ten thousand Simbu fans participated in the event according to fan club soures who cheered their idol for the better part of 5 hours.

'Pathu Thala' trailer, which is just over 2 minutes long, focusses entirely on Simbu's mass grey shaded character called AGR and is loaded with action sequences. The film sets up the rivalry between two dreaded gangsters played by Simbu and Gautham Vasudev Menon with Gautham Karthik's cop caught in between.

What highlights the 'Pathu Thala' trailer are the powerful punch dialogues with one example being "A wolf kills a deer, a leopard kills the wolf, a tiger kills the leapard who will in turn be killed by a lion...Remember you ba@#%$d that an animal to kill the lion is not born yet"

Going by the trailer 'Pathu Thala' is sure to be a treat not only for Simbu fans but also for action lovers. The bonuses are Isaipuyal A.R. Rahman's amazing background score and songs that are already a hit and the ensemble cast of talented actors such as Priya Bhavani Shankar, Kalaiyarasan, Santhosh Pratap, Redin Kingsley and others.

'Pathu Thala' marks the return of 'Jillunu Oru Kadhal' and 'Nedunchalai' fame director Obeli N Krishna after a long gap. Looks like he and producer K. E. Gananavelraja have a winner in their hands.