In recent times, several actresses have launched their own production houses in order to bankroll the stories which strike a chord with them. Actresses like Deepika Padukone, Anushka Sharma, Kangana Ranaut and few others have already turned producers and now Parineeti Chopra is also contemplating to venture into that new territory.

According to a recent report in ETimes, Parineeti said, "I do want to produce, and I want to do that because I feel that many times there is a struggle for actresses to get the kind of budgets, stories or casting that they sometimes need for their project... I have wanted to create a name for myself as someone who can sell a film on my own name...I want to back content that is a little more out there and the kind of stuff that is not being made right now.”

Talking about the increasing number of female producers in the industry, Parineeti joyfully said, "I think it is beautiful that now there are more female lyricists, writers, directors and producers... this is like an entirely new chapter of the workforce that has come into the industry. Obviously, it cannot be denied that amazing creativity will come out of it. We will have such rounded, beautiful scripts because women will bring in their own experiences and perspective."