The term 'pan Indian films' has gained a lot of momentum in last few years. In order to expand the target audience of their projects, filmmakers these days cast actors from two or more different industries and market the film as a pan Indian project. In a recent conversation with The Indian Express, actor Nagarjuna Akkineni, who recently starred in 'Brahmastra', stated that pan Indian films need to maintain a certain standard and a scale.

He stated, "Pan-India films will have to have a certain quality and temperament. You can’t just make any film and call it pan-India. It’s not going to work. A pan-India film needs that kind of standard and scale. I think today directors who dream big and who can dream of that (making pan-India films) have that opportunity because Brahmastra is doing extremely well in the south also. It opened very well in the Telugu states, and in Tamil Nadu and Karnataka."

Nagarjuna continued, "Brahmastra has opened up that gate. People are getting used to the idea of pan-India films that we can watch anywhere and Covid has done that to them as they started watching all kind of films. I mean if they can watch Doctor Strange dubbed in Hindi and Telugu then why not our own films. They’re watching Tom Cruise speaking Telugu (chuckles).”