Pan India craze alienating SuperStars from fans
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The landscape of heroism in the film industry has indeed evolved dramatically with the advent of the pan-Indian market. However, this expansion has brought about a significant shift in the dynamics of film releases and the relationship between stars and their fans. While heroes now enjoy broader recognition and increased remuneration, the anticipation for their films has grown, often resulting in longer gaps between releases.
Previously, when heroes primarily catered to the Telugu market, it was customary for them to deliver at least one film annually. However, with the scope widening to encompass a pan-Indian audience, the production scale and expectations have risen, leading to heroes spacing out their projects over 2-3 years.
Take, for instance, the case of NTR, whose sole release between 2019 and 2024 was 'RRR'. Similarly, Ram Charan, after 'RRR', found himself in a similar situation with delays in his subsequent projects. Allu Arjun, despite the success of 'Pushpa: The Rise' and expanding his reach nationally, is also pacing his releases with a considerable gap.
Even without venturing into pan-Indian projects, stars like Mahesh Babu are taking their time with projects, as seen with 'Guntur Karam'. Meanwhile, the industry stalwart, Rajamouli, is known for the meticulous craftsmanship of his films, often resulting in extended production periods.
However, amidst this trend of elongated gaps between releases, Prabhas stands out with a commendable pace. With projects like 'Adipurush', 'Salaar', 'Kalki 2898 AD', and 'Raja Saab', he is showcasing a consistent stream of releases, keeping the audience engaged and eager for more.
While the shift towards universally appealing films is commendable, it's essential for heroes to strike a balance between catering to diverse markets and staying connected with their loyal fan base. Finding this equilibrium will ensure that the evolution of the industry continues to benefit both artists and audiences alike.
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Devan Karthik
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