Padma Kasturirangan has been promoted as Head of South, India Originals, Prime Video. She joined Prime Video two years ago and collaborated on amazing projects to successfully build the Telugu slate.

After finishing her film course at New York University, Padma started her career in Hyderabad with Annapurna Film School and soon moved to head the long-form wing at Tamada Media, where she helmed and created several IPs and regional originals.

Later, Padma moved to Zee5, heading the Telugu originals slate before moving on to Amazon Prime Video.

At Prime Video, she has developed an entire slate of shows and movies which are about to launch shortly and has created the recent phenomenal hit “The Rana Daggubati Show”

"I am excited to share that I am stepping into the role of Head of South, India Originals, Prime Video. I joined Prime Video two years ago, and since then I’ve had the pleasure of collaborating with some of the best creators to build an exciting Telugu slate. With a super thrilling line-up planned for the near future, I look forward to scaling up our Originals program in Tamil and Telugu, bringing bar-raising stories to engage and delight our audiences, in this expanded role. Nurturing new markets and building a diverse, wholesome content slate has been one of the most rewarding aspects of my journey at Prime Video. I am deeply thankful to Nikhil Madhok Gaurav Gandhi and James Farrell for entrusting me with this opportunity. I’m thrilled about what lies ahead for the markets in South India and am eager to develop more compelling stories and unforgettable characters," she wrote on LinkedIn.