The BJP politician Jayappa Reddy producing the film in the name of Ashwath Reddy and Lokesh Reddy launched the new banner 'Swathi Cinemas' and son Sandeep in the direction of Dayal Padmanabhan.

Dayal Padmanabhan known as a good speaker of his contents addressing the media before the launch at Chairman's Club at Kodigehalli in Bengaluru stated that the film is based on the SMS message he received on his mobile. After reading the forwarded message he gave a though to 'In Life when you face choice just toss your coin not because it answers the question. But when the coin is in the air you will know what your heart is hoping for'. He had time to discuss with his daughter Meera and son Tharagan on the way to drop to college and school. The first round of discussion with this message was over with children recalls Dayal Padmanabhan. Later he spoke to Sandeep who was waiting for one and half years to launch. The family members of Sandeep agreed to produce the film launching a new banner. That is 'Swathi Enterprises'.

It is a Di-Angular love story says Dayal. The pattern will be on the lines of one of the top ten movies 'Rashomon' (1950) of Akira Kurosawa and I am using the 'Sholay' coin episode between Amitabh Bachchan and Dharmendra..Vijay Raghavendra plays a second division clerk in Sub Registrar office while Sandeep is second hand car shed owner. Dayal Padmanabhan is using the 5D, Phantom and Red camera for this film. He has chalked out 43 day shoot.

Power star Puneeth Rajakumar tossing one rupee coin at the Chairman's Club on Friday night marked the beginning of action and cut for 'Ondhu Rupayalli Eradu Preethi' Kannada cinema. Before that Raghavendra Rajakumar pillar of Dr Rajakumar family unveiled the banner of new film maker Jayappa Reddy 'Swathi Enterprises'.

Puneeth Rajakumar and Raghavendra Rajakumar are close friends to Sandeep who is making a beginning from director Dayal Padmanabhan 'OREP'.