'Om Namo Venkatesaya' earns highest-ever amount ?
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Particular news channels evince interest in films belonging to a particular genre, for they know their viewers well. If Zee Telugu is known for being intent on laying hands on family dramas, ETV makes its choices in accordance with its viewers' tastes and preferences.
Perhaps, this is why it has laid his hands on 'Om Namo Venkatesaya' even if it meant shelling out a grand sum. The devotional's satellite rights have reportedly been bought by the channel for a high price, probably the highest-ever in Nag's career.
This is not surprising because Lord Venkateshwara is one of the most-worshipped deity in the Telugu States.
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