After scoring a solid blockbuster with 'Janatha Garage', Young Tiger NTR is all set to begin work on his next project. His 27th film will be produced by Nandamuri Kalyan Ram on NTR Arts banner. To be directed by KS Ravindra (Bobby), the film was launched today morning in Hyderabad, at the new office of NTR Arts. The ceremony was attended by Nandamuri Harikrishna, Nandamuri Ramakrishna, VV Vinayak, Dil Raju, Shirish, BVSN Prasad, Yalamanchili Ravi, Kilaru Sitish, S Radhakrishna, Suryadevara Naga Vamsi and others.

The honorary clap was given by NTR, while the camera was switched on by Harikrishna. Vinayak directed the first shot, which was filmed on the photos of deities.

NTR will once again be seen in a totally new look in this big budget production. Raashi Khanna has been confirmed as one of the heroines of the film. Devi Sri Prasad is the music director, while CK Muraleedharan of '3 Idiots' and 'PK' fame is the cinematographer.

Speaking on the occasion, Nandamuri Kalyan Ram said "I am delighted to produce my brother Tarak's 27th film on our home banner NTR Arts. #NTR27 will have the very best technical standards and production values. Director Bobby has come up with an excellent story that does justice to both the actor as well as the star in NTR. Regular shooting of the film will begin from February 15th".

The movie will hit the screens in the second half of this year. Other details about the film's cast and crew will be announced soon.