NTR Arts banner is making their first production starring Nandamuri Kalyan Ram as the hero directed by debutant Surendar Reddy. Nandamuri Janaki Ram had earlier produced the film 'Athanokkade'. The recent updates indicates that 'Hare Ram' is also made under the same banner which is its second production. The third project of the production house which is a high budget film is proposed currently starring Balakrishna in the lead produced by Kalyan Ram.

The directors under consideration for the third production of NTR arts are Boyapati Seenu and N. Shankar. The films 'Bhadra' and 'Tulasi' were directed by Boyapati Seenu and N.Shankar did films like 'Encounter', 'Sri Ramulayya', 'Jayam Manadera', 'Bhadrachalam' and 'Aayudam'.

The movie will be launched on 14th November.