The hype surrounding NTR's 25th film has gone up a notch higher after the release of the first look still. If reports are to be believed, there is a huge demand for the rights of the film and distributors are offering big prices for the rights.

It is heard that for the Nizam and Krishna rights, a distributor offered around Rs.19 crores. This shows the craze around the film. Though the collections report of 'Temper' was not announced by Bandla Ganesh, the film made a very good business in all the areas, despite the world cup fever gripping the country. Sukumar's last film was a commercial failure, but has been critically acclaimed. He is determined to make a blockbuster this time. Rakul Preet Singh plays NTR's love interest in this entertainer. Rajendra Prasad and Jagapathi Babu are playing key roles. Devi Sri Prasad's music is going to be a special attraction for this movie. Peter Heinz is the stunt master.

This film is tentatively titled as 'Nannaku Prematho'. Reliance Entertainment and BVSN Prasad's SVCC banner are jointly producing this film.