Ahead of the release of 'Rajaratham' on March 23, the team has released another peppy song “Ninnu Nenu Preminchanantu.” This song is the album's best and grandest song in terms of visuals because making it achieve this is the Magic of Bollywood ace art director Rajat Poddar who has worked in films like Barfi, Jagga Jasoos and more. Rajat has put up amazing sets which combine fantasy elements with reality in this song. 

Shot in the Ooty forests, the set was very elaborate. The art department did a commendable job as every day the art team would start at 3 AM put up the set, dismantle it after 6 PM and then put it back again for next day due to forest department restrictions post 6 PM. 

Anup who is the Music Composer/director of the film, roped in a huge 60 member orchestra playing violins, cellos etc to create a romantic song that blends the essence of a 90s romantic song in a contemporary way for which lyrics has been written by Ramajogayya Sastry. The legendary sax raja who has arranged music for Hamsalekha, Ilayaraja conducted the orchestra for the songs. The legendary artist said, "after a long time I am was super excited to be a part of such melodious songs". 

Ravi Shankar who has also sung 'Chal Chal Gurram', another song in the film seems to be hooked to this number. He said, "I can claim to do a lot of things but can never compose a song like 'Ninnu Nenu Preminchanantu' and goddess Saraswathi has blessed Anup". However, the shooting of the song was quite a task resulting to lead pair Nirup Bhandari and Avantika Shetty catching fever after shooting for the rain sequence in freezing weather. Despite having a national appeal and having the capacity to rope in a Bollywood singer, Anup decided to croon the song himself in 'Ninnu Nenu Preminchanantu''. 

The film will hit the screens on March 23.