For a new cause Nidhi Subbaiah the prolific actress of Kannada cinema at the peak from two lovely hits 'Pancharangi' and 'Krishnan Marriage Story' is the ambassador for Mysore Marathon slated for Dasara Festival in the first week of October 2011.

The Mysore Marathon coinciding with the famous Dasara festival is also to promote the festival from the flagship of Life's Calling Sports. The vision is to spread wellness. It attracts the visitors to Mysore.

Life's Calling Sports is a sports management company promotes 'Celebration Run Series' across Indian cities. The promoters of LCS are sports persons and persons owning companies. They have conducted cycling events in India and USA and expertise in Celebration Run Series.