Set to debut in 2025, Netflix has revealed plans for its first two in-person experience sites. Based on famous Netflix series like "Bridgerton," "Stranger Things," and "Squid Game," these Netflix Houses will open in Dallas, Texas, and King of Prussia, Pennsylvania, combining shopping, dining, and immersive activities.

Each spanning more than 100,000 square feet, the venues will occupy former department store areas in the King of Prussia Mall and the Galleria Dallas. These sites want to expand Netflix's pop-up events by turning them into permanent attractions where viewers may interact with their beloved series and characters all year long.

Originally meant to be marketing tools to increase fan involvement and support the main subscription streaming service, Netflix Houses are not meant to become a major financial area. Chief marketing officer for Netflix, Marian Lee, said these locations let guests savor themed food and beverages, retail therapy, and immersive experiences. "Netflix House marks the next generation of our special offerings, bringing our cherished stories to life in fresh and surprising ways," Lee said.

Visitors will find sculptures and paintings depicting characters from Netflix's popular programs outside each location. Inside they can engage in dancing to orchestral Taylor Swift songs on a "Bridgerton" set replica or competing in the "Squid Game" Glass Bridge challenge. Dining choices will feature meals inspired by worldwide Netflix shows, and stores will carry themed goods including the much sought-after "Stranger Things" Hellfire Club T-shirt.

These Netflix Houses provide fans fresh approaches to connect with the material of the streaming behemoth, therefore reflecting dynamic and always shifting locations.