Lady Superstar Nayanthara's 'Aram' directed by Gopi Nainar has already piqued the curiosity of fans with its distinct trailer.

The film is touted to be a social drama with Nayanthara essaying the lead role of a district collector who takes on issues boldly for the common man's welfare.

In an innovate and socially relevant approach, the makers of the film have come up with an unique idea to help aspiring inventors seeking a break.

The producers have come up with a contest where competitors can pitch in their projects. From these, the best ones will be handpicked and their complete research programmes will be funded by the 'Aram' producers.

While it's not uncommon to notice films spending exorbitant amount on promotion, this unique socially driven approach by 'Aram' team is commendable.

'Aram' which is set to hit the screens starting this November 10 is produced by Kotapadi.J.Rajesh under the banner of KJR Studios.