Nara Rohith has signed for an "out and out action entertainer". The film will be directed by debutante Pavan Mallela, and produced by B Mahendra Babu, Musunuru Vamsi Krishna and Nandamuri Sri Vinod as SVMP Production No 1. The project was launched today in Ramanaidu Studios.

VV Vinayak, KS Rama Rao, Bellamkonda Suresh and others chief guests attended the Muhurtham.

'We are very glad to have launched our production No. 1 in Pavan Mallela' direction with Nara Rohith, Regina Cassandra and Ramya Krishna in main leads. After a very long time, Ramya Krishna garu will be playing a strong, powerful character like Neelambari in 'Narasimha'. Audience will see a new dimension in Nara Rohith and Regina plays a tomboyish character," the makers say.

Action director VV Vinayak gave clap for the first shot, whereas Bellamkonda Suresh relayed the bound script to director and KS Rama Rao switched on the camera.

Ajay, Prudhvi, Vennela Kishore, Raghu Babu, Shiva Prasad, Srinivas Reddy, Sathyam Rajesh, Duvvasi Mohan, Ravi Varma, Sana, Sathya Krishna, Tejaswini, Shravya Reddy are a part of the cast.

Music is to be directed by Mani Sharma. Vijay C Kumar is the cinematographer. Graphics are from Matrix VFX. Lyrics are from K.K and Krishna Chaitanya. Dances and Stunts are from Vijay andVenkat, respectively. Story and dialogues are from Kolusu Raja.