'Aatagaallu', starring Nara Rohit and Jagapathi Babu, was on Wednesday morning launched officially. 'Game With Life' is the tagline.

Nara Rohit said, "I am going to work with Jagapathi Babu for the first time. Our voices are totally different. This is my second film with Vijay C Kumar. And my seventh one with Sai Kartheek. This is an experimental film that tells the story of two intelligent people. I am eagerly waiting for the film to start."

Jagapathi Babu said, "The title itself is cool. I have liked Paruchuri Murali (director) since the days of 'Peda Babu'. I hope this film will be a bigger hit than that. Besides I and Rohit, two others will have key roles in the movie."

Murali said, "This is a distinct film which will be completed in two schedules. The regular shoot will commence from November. There is enough room for comedy."

Dialogues are by Gopi. The cinematography is by Vijay C Kumar. Music is by Sai Kartheek. Editing is by Marthand K Venkatesh. Art direction is by RK Reddy. Produced by Vasireddy Ravindra, Vasireddy Shivaji, Makkena Ramu and Vadlapudi Jitendra, it has the screenplay by Murali himself.