The Nagarjuna-starrer 'King' directed by Sreenu Vaitla and produced by D Sivaprasad Reddy on the banner of Kamakshi Kala Movies is progressing at a fast pace.

Producer says, 'We launched the regular shooting of our film on June 6 and it would continue till October without any break. We will take up post-production works in November. Many of Nagarjuna's films like 'Manmadhudu', 'Mass' and 'Don' proved hits as they were released in December. In order to keep the sentiment alive, we are also making efforts to release the film on December 18. Earlier I produced 'Vicky Dada, Allari Alludu, Sitaramaraju and Nenunnanu' with Nagarjuna and I was quite satisfied as they were big hits. We can confidently say that this movie would be in the same range.'

Director Sreenu Vaitla says, 'This is my first combination with Nagarjuna. I am trying to inject all kinds of commercial elements to satisfy all classes of audiences in general and Nagarjuna's fans in particular.'

The speciality of the film is that Trisha for the first time pairing up with Nagarjuna, while Srihari is appearing in a special role.

Brahmanandam, Sunil, Venumadhav, MS Narayana besides 40 other prominent artistes are playing key roles in the movie.

Story is by Gopi-Mohan, Kona Venkat and Ravi, music is by Devisri Prasad, camera is by Prasad Murella, editing is by MR Varma, action is by Ram-Lakshman, art is by AS Prakash, while screenplay and direction are by Sreenu Vaitla.