'Ethir Neechal' the 2013 sleeper Tamil hit starring Siva Karthikeyan and Priya Anand is being dubbed in Telugu as 'Naa Love Story Modalaindi'. Produced by J Ramanjaneyulu on Venthar Movies banner and presented by S Madan, the film is written and directed by Durai Senthil Kumar. The film's music composed by young sensation Anirudh Ravi Chander was launched at an event in Hyderabad by Dr. Rama Naidu.

Rama Naidu said ‘The film has substance. That’s the feeling I get when I hear the songs. I wish the audio and the film will be successful’. Actor Gopichand who received the first copy from the hands of Rama Naidu said ‘Anirudh’s music sways everyone by their feet and I am sure, like Tamil, the Telugu version will be a hit too’

Actor Prakash Raj who was a guest on stage also echoed the others’ words. ‘This youthful film is produced by Dhanush in Tamil and has a great energy throughout which is the hallmark of any Telugu super hit’

Anirudh recalled his first visit to Hyderabad for the launch of ‘3’ movie audio, director said they shot in Hyderabad too and hero Siva praised them both.

Producer Ramanjaneyulu said ‘I started my journey a couple of years ago with distributing films in Chennai. I am happy that I am producing this Telugu version of Siva who created a benchmark for himself with series of hits. I am going to produce a straight film with Vishal this year’

The event also had Nara Rohit, Sundeep Kishan, Prince, Sethu, Richa Panay, Suja, Suresh Kondeti, Satish etc.