For long now, Tollywood's dream merchants have been expected to make Bollywood-style collaborations a reality. When there is a need to usher in new-age entertainment, such combinations are more like a logical consequence.

Three top production houses have taken the lead. "GA2 pictures (a division of Geetha Arts) led by Bunny Vas and Vamsi, Pramod`s UV Creations and Gnanavel Raja`s Studio Green are joining the forces to produce concept-based films under their newly floated production house named V4 Movies," the makers say.

The vision of V4 Movies is to bring out experimental, new-age stuff. This comes as a good news for those aspiring writers/directors/actors who are waiting in the wings to change Telugu cinema.

"Ace producer Allu Aravind, who has been the pillar of strength at GA2, will be the presenter for V4 movies. Bunny Vas will lead this new team from front," the source adds.

In 2017, they will produce three movies.