That Prabhas is now a nationally-recognized face is no overstatement. Brand Baahubali has ensured this for the hunk.

However, the Rebel Star hadn't been enthusiastic about cashing in on the popularity that the magnum opus bestowed upon him. As per a national daily, Prabhas turned down a sexy endorsement offer which could have enriched him by a very high Rs. 18 Cr more than a year ago.

Had Prabhas been on a signing spree after 'Baahubali-The Beginning' in July 2015, he would have become richer by at least Rs. 50-60 Cr. Never the one to go after money, he focused on Rajamouli's film and nothing else, so much so, he suffered fund crunch personally.

After playing hide and seek for months on end with endorsement business, Prabhas seems to be keen on going for a high-end brand endorsement. He has signed on the dotted line to be the brand ambassador of a vehicle brand.

Details about the same are yet to be known. But since it's a vehicle brand, expect the macho man to be super-macho!