Music director James Vasanthan who has given evergreen songs for the film 'Subramaniapuram' and 'Pasanga' has taken strong objection to the latest beep song which has come under the collaboration Silambarasan and Anirudh Ravichander.

The composer and Telivision celebrity who is well known for his disciplined persona and respect for Tamil language has written a blog post expressing utter dismay over the song. The best part is that he has acknowledged the worthiness of both the youngsters and has opined that they need not resort to such gimmicks to gain popularity as their talent would speak for them.

Hear are the excerpts from James's blogpost. . "What one does in private is absolutely their right, but what one does in public matters to a society at large. We, as a part of the civilised society have to know our limits and do things with restraint.

It is totally unacceptable in any standards. I vehemently condemn this song. This is something that we need to outrightly reject as a community.

Simbu, the extraordinarily talented youngster doesn't have to go this far to grab attention. And Anirudh, who has been making waves recently, with loads of projects in hand need not indulge in such work to please youngsters. He is already popular and a craze among them. These don't have to indulge in such cheap works.

There are millions of little boys and girls who are idolising you people. They look at you like their heroes. Whether you want it or not, they are also watching and listening to you. Whether you like it or not, you have a responsibility to cater to them, too. What you say and do in public has a strong impact on them. You don't have to preach to them but do not at least corrupt them.

Please do not usher in that culture that does not exist here. If a faceless youngster does it, its different. But you guys are STARS – BIG STARS!"

Senior music director vehemently condemns Simbu and Anirudh