Kalamandir - a clothing chain associated with films
In the earlier days, people donÂt know about fashion. They start learning it from films. Especially, the sarees. The salesman used to lure woman saying, ÂDasara Bullodu saree, Premanagar saree and gullible woman purchase them. Likewise the tailors used to stitch different kinds of blouses imitating the dressing style of the heroines.