'MSG 2 - The Messenger' sets a new world record; 99 houseful shows in 2 cities in 1 day
- IndiaGlitz, [Friday,October 02 2015]
Recently, Saint Gurmeet Ram Rahim Singh Insan interacted with his fans at several cinemas across Haryana. In a day, he covered Karnal, Kurukshetra, Kaithal and Sirsa with crazed fans giving a thumping response. In every cinema, the movie froze on screen as he suddenly entered the theatre. The spotlights went on and with a mike, he engaged the audiences with his charm, flair and verve as the fans never seemed to have enough.
At every location, there was a tremendous response from the milling crowds. There were crowds dancing outside theatres as waiting fans had set up their own music counters and were swaying to the beat.
In the last leg of the day's program, Saint Insan announced that he had been informed by Hakikat Entertainment that the collection had crossed 150 Crores. Today, the Tamil and Telugu versions have also released while the English version is undergoing a stepwise release as certifications are being received. He said that the MSG series has ushered a new era as entertaining family films with a social message are again gaining traction.
Meanwhile, the film has set a new industry record of 99 houseful shows in One day in merely two towns - Bathinda and Karnal - with 61 and 38 shows respectively. All the shows were houseful, announced the Northern India distributor, Pankaj Khemka, and lasted 18 hours and 20 minutes while 32784 persons watched the shows. It was entirely unprecedented that the shows started much before sunrise and went well past midnight.
Pankaj Khemka added, "While the film had netted 34 Crores in the East Punjab territory within the first week of release, it was expected to do even better as it had opened in Punjab. Even towns like Rewari that had never seen a good response to any film were seeing houseful shows every day." He further said that the day was not far when MSG franchise would see a solo release status in the country.