Mohit Marwah has been recently signed as the brand ambassador for the famous lifestyle brand, Provogue. With his striking personality, athletic physique and fresh appeal, the actor has been elected to be the face of brand's grooming products.

The new brand ambassador, Mohit, will be taking up the baton from predecessors like Fardeen Khan, Saif Ali Khan and Hrithik Roshan who have endorsed the brand with equal panache and style in the past. Now the onus of taking the brand image forward lies on Mohit. "It`s great to be associated with a distinguished brand like Provogue. It`s a huge responsibility since the brand has been earlier endorsed by such great actors who have all been fashion icons in their own right. I`m really hoping to continue the legacy forward."

Given that the young and debonair Mohit sports the perfect blend of rugged appeal along with an inherent boyish charm, his personality seems to be complimenting the brand to the tee. He looks quite the debonair in the new ad campaigns for the clothing brand. Provogue has been an acclaimed name that has associated itself with names that are synonymous with style but a winner`s attitude, and Mohit seems to be the perfect choice.

Salil Chaturvedi, MD of Provogue said, "As a brand, Provogue is much more than just fashion. That`s why we have always preferred to associate with icons who possess not just looks but also attitude. We are proud to present Mohit as our brand ambassador."