'Mohanlal' poster all over Parasuram and Ernad Express!
- IndiaGlitz, [Tuesday,August 19 2014]
The promotion of Mohanlal starrer Peruchazhi' has certainly surprised many. Producers are always on the lookout for novel ways to promote their movies, to give it maximum leverage. This time Sandra Thomas and Vijay Babu, the producers of Peruchazhi' are leaving no stone unturned to promote the movie and lure viewers to watch the movie.
The novelty of the promotion is that trains are being used for displaying the movie's posters. Parasuram Express and Eranad Express now has Peruchazi' posters adorning them. The production house which produced Peruchazhi' Friday Films' logo has also been displayed on these trains. Buses and other vehicles have always been used for promotion purposes. This is perhaps the first time that trains are being used for the purpose.
The movie has already garnered much attention, with Mohanlal's appearing in a new get-up.