Sri Simha Koduri, the son of MM Keeravani, is all set to act in a new movie. Titled 'Bhaag Saale', the entertainer is presented by D Suresh Babu. Produced by Madhura Sridhar Reddy and Yash Rangineni, the film will be bankrolled on Madhura Entertainment and Big Ben Cinemas.

Marking the hero's birthday today, the makers unveiled the title as well as the first look. This is going to be Sri Simha's third film. He debuted in late 2019 with the thriller 'Mattu Vadalara'. And his second film, 'Thellavarite Guruvaram', will hit the screens on March 27.

The banners are confident of scoring a hit, after having produced the 2016 blockbuster 'Pelli Chupulu' and the critically-acclaimed 'Dorasani' in 2019. Madhura Sridhar, as a producer, has always encouraged new talents through his films 'Sneha Geetham', 'Backbench Students', 'Ladies and Gentleman', and 'ABCD'.

What is the genre of 'Bhaag Saale'? "It is a crime comedy where the hero's look and characterization will be energetic," the makers say.

To be shot from the third week of March, it has music by Kaala Bhairava (Keeravani's other son). Cinematography is by Sundar Ram. Editing is by Satya Giduturi. Art Direction is by Purushottam.